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Duncan J. Watts
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11	From SIAM News, Volume 37, Number 3, April 2004 The Mathematics of Networks The Small-World Phenomenon and Decentralized Search By Jon Kleinberg Add to Reading List Source URL: www.mathaware.org Language: English - Date: 2007-01-04 14:13:24 Community building Small world experiment Science Six degrees of separation Duncan J. Watts Jon Kleinberg Stanley Milgram Routing Peer-to-peer Network theory Networks Social networks
12	Influentials, Networks, and Public Opinion Formation DUNCAN J. WATTS PETER SHERIDAN DODDS* A central idea in marketing and diffusion research is that influentials—a minority of individuals who influence an exceptional Add to Reading List Source URL: www.digitaltonto.com Language: English - Date: 2010-09-07 13:10:20 Structure Anthropology Innovation Social psychology Opinion leadership Diffusion of innovations Two-step flow of communication Social networking service Social influence Sociology Science Memetics
13	The structural virality of online diffusion Sharad Goel, Ashton Anderson Stanford University, Stanford, CA, 94305, U.S.A Jake Hofman, Duncan J. Watts Microsoft Research, New York, NY, 10016, U.S.A. Add to Reading List Source URL: 5harad.com Language: English - Date: 2014-09-24 20:04:52 Culture Cultural history Pre-Columbian trans-oceanic contact Trans-cultural diffusion Bass diffusion model Diffusion Technology adoption lifecycle Adoption Virus Marketing Technological change Demographics
14	The Structure of Online Diffusion Networks SHARAD GOEL, Yahoo! Research DUNCAN J. WATTS, Yahoo! Research DANIEL G. GOLDSTEIN, Yahoo! Research Models of networked diffusion that are motivated by analogy with the spread o Add to Reading List Source URL: 5harad.com Language: English - Date: 2014-09-24 20:04:52 Innovation Diffusion Science Adoption Technology adoption lifecycle Culture Bass diffusion model Trans-cultural diffusion Business Marketing Transport phenomena Technological change
15	The structural virality of online diffusion Sharad Goel, Ashton Anderson Stanford University, Stanford, CA, 94305, U.S.A Jake Hofman, Duncan J. Watts Microsoft Research, New York, NY, 10016, U.S.A. Add to Reading List Source URL: jakehofman.com Language: English - Date: 2014-09-24 20:04:52 Culture Cultural history Pre-Columbian trans-oceanic contact Trans-cultural diffusion Bass diffusion model Diffusion Technology adoption lifecycle Adoption Virus Marketing Technological change Demographics
16	From the book Networks, Crowds, and Markets: Reasoning about a Highly Connected World. By David Easley and Jon Kleinberg. Cambridge University Press, 2010. Complete preprint on-line at http://www.cs.cornell.edu/home/klei Add to Reading List Source URL: snap.stanford.edu Language: English - Date: 2011-11-19 02:38:48 Social networks Mathematics Community building Small world experiment Six degrees of separation Duncan J. Watts Stanley Milgram Small world routing Evolving networks Graph theory Network theory Networks
17	A simple model of global cascades on random networks Duncan J. Watts* Department of Sociology, Columbia University New York, NY[removed]Communicated by Murray Gell-Mann, Santa Fe Institute, Santa Fe, NM, February 14, 2002 Add to Reading List Source URL: snap.stanford.edu Language: English - Date: 2011-11-19 02:39:02 Random graph Connectivity Degree distribution Percolation theory Community structure Graph Degree Percolation threshold Erdős–Rényi model Graph theory Mathematics Combinatorics
18	Identity and search in social networks Duncan J. Watts,1, 2, 3, ∗ Peter Sheridan Dodds,2, † and M. E. J. Newman3, ‡ 1 arXiv:cond-mat/0205383v1 [cond-mat.dis-nn] 17 May 2002 Add to Reading List Source URL: snap.stanford.edu Language: English - Date: 2011-11-19 02:39:02 Random walk Networks Markov models Statistics Network theory Graph theory
19	Viral Marketing for the Real World Duncan J. Watts, Jonah Peretti, and Michael Frumin Summary Add to Reading List Source URL: research.microsoft.com Language: English - Date: 2012-05-18 16:54:03 Viral marketing Advertising Viral phenomenon Viral email Viral video The Viral Factory Neologisms Marketing Business

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